While working in sales for a global eCommerce brand, Sam discovered a major gap. Businesses were spending thousands to generate new leads but letting most go cold.
He built a personalised outreach strategy, engaging past leads in real conversations, addressing objections, and guiding them toward a purchase. The result? Over £1.2M in sales from leads that were considered ‘dead’.
But there was a problem. This process wasn’t scalable. Most sales reps don't have time for constant follow-ups, and business owners have bigger priorities than chasing cold prospects.
That’s when Sam teamed up with Brad, an entrepreneur with a decade of experience building businesses and using technology to automate and scale. Together, they built SAS (Sales Activation System)—an AI-powered automation that puts Sam’s proven sales process into a system, reviving lost leads, nurturing conversations at scale, and turning them into revenue.